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Template For Brand Collaboration Contract

Sunday, July 27th 2025. | Contract Templates

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Here’s an HTML-formatted template outline for a brand collaboration contract, written in US English and aiming for around 900 words, skipping unnecessary container tags for readability:

Brand Collaboration Agreement

Agreement Overview

This Brand Collaboration Agreement (the “Agreement”) is made and entered into as of [DATE] by and between [BRAND A NAME], a [STATE] [ENTITY TYPE] with its principal place of business at [BRAND A ADDRESS] (“Brand A”), and [BRAND B NAME], a [STATE] [ENTITY TYPE] with its principal place of business at [BRAND B ADDRESS] (“Brand B”).

Recitals

WHEREAS, Brand A is engaged in the business of [BRIEF DESCRIPTION OF BRAND A’S BUSINESS]; and WHEREAS, Brand B is engaged in the business of [BRIEF DESCRIPTION OF BRAND B’S BUSINESS]; and WHEREAS, Brand A and Brand B desire to collaborate on a joint project to [STATE THE COLLABORATION GOAL, e.g., increase brand awareness, launch a new product, reach a new demographic]; and WHEREAS, both parties agree to the terms and conditions outlined herein. NOW, THEREFORE, in consideration of the mutual covenants contained herein, the parties agree as follows:

1. Scope of Collaboration

This Agreement governs the collaboration between Brand A and Brand B with respect to [SPECIFIC PROJECT NAME OR DESCRIPTION]. The collaboration will involve [DETAILED DESCRIPTION OF THE COLLABORATIVE ACTIVITIES. Be specific: e.g., joint marketing campaign, co-branded product development, cross-promotion on social media].

Specifically, the responsibilities of each party are as follows:

Brand A will: [LIST BRAND A’S SPECIFIC RESPONSIBILITIES. E.g., provide the product for co-branding, manage the social media campaign, design the marketing materials]
Brand B will: [LIST BRAND B’S SPECIFIC RESPONSIBILITIES. E.g., distribute the co-branded product, provide access to their customer base, handle customer service inquiries]

2. Term and Termination

This Agreement shall commence on [START DATE] and shall continue for a term of [DURATION, e.g., six months, one year] (the “Term”), unless earlier terminated as provided herein.

Either party may terminate this Agreement upon [NUMBER] days written notice to the other party if the other party breaches any material provision of this Agreement and fails to cure such breach within [NUMBER] days after written notice thereof.

Either party may terminate this Agreement immediately upon written notice to the other party if the other party becomes insolvent, files for bankruptcy, or makes an assignment for the benefit of creditors.

Upon termination of this Agreement, all rights and licenses granted hereunder shall immediately terminate, and each party shall cease all use of the other party’s trademarks, logos, and other intellectual property.

3. Intellectual Property

Each party shall retain all right, title, and interest in and to its own trademarks, logos, trade names, copyrights, patents, and other intellectual property (“Intellectual Property”).

Except as expressly provided in this Agreement, neither party shall acquire any right, title, or interest in or to the other party’s Intellectual Property.

If the collaboration results in the creation of new Intellectual Property (e.g., a co-branded logo, a jointly developed product), the ownership of such Intellectual Property shall be determined as follows: [SPECIFY OWNERSHIP ARRANGEMENT. Examples: Jointly owned, owned by Brand A, owned by Brand B]. If jointly owned, specify how decisions regarding that IP will be made.

Each party grants to the other a limited, non-exclusive, non-transferable license to use its Intellectual Property solely for the purpose of performing its obligations under this Agreement. This license is contingent on continued compliance with this Agreement.

4. Financial Terms

The financial terms of this collaboration are as follows: [DETAIL HOW COSTS AND REVENUES WILL BE SHARED. Examples: Each party bears its own costs, Brand A pays Brand B a fee of [AMOUNT], Revenue is split [PERCENTAGE]% to Brand A and [PERCENTAGE]% to Brand B]. Include payment schedules and methods.]

All payments shall be made in [CURRENCY] and shall be due within [NUMBER] days of invoice date.

Each party shall be responsible for its own taxes associated with this collaboration.

5. Confidentiality

During the term of this Agreement and thereafter, each party agrees to hold in confidence and not disclose to any third party any confidential or proprietary information of the other party (“Confidential Information”). Confidential Information includes, but is not limited to, business plans, marketing strategies, customer lists, pricing information, and product designs.

The obligations of confidentiality shall not apply to information that is (a) publicly available; (b) already known to the receiving party; (c) received from a third party without restriction; or (d) required to be disclosed by law or court order.

6. Indemnification

Each party agrees to indemnify, defend, and hold harmless the other party from and against any and all claims, losses, damages, liabilities, costs, and expenses (including attorneys’ fees) arising out of or relating to (a) any breach of this Agreement by the indemnifying party; (b) any negligent or wrongful act or omission of the indemnifying party; or (c) any infringement of any third party’s intellectual property rights by the indemnifying party.

7. Representations and Warranties

Each party represents and warrants that it has the full right, power, and authority to enter into this Agreement and to perform its obligations hereunder.

Each party represents and warrants that its Intellectual Property does not infringe upon the rights of any third party.

8. Limitation of Liability

IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER PARTY FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, ARISING OUT OF OR RELATING TO THIS AGREEMENT, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

EACH PARTY’S TOTAL LIABILITY UNDER THIS AGREEMENT SHALL NOT EXCEED [AMOUNT].

9. Governing Law and Dispute Resolution

This Agreement shall be governed by and construed in accordance with the laws of the State of [STATE], without regard to its conflict of laws principles.

Any dispute arising out of or relating to this Agreement shall be resolved through [DISPUTE RESOLUTION METHOD, e.g., mediation, arbitration] in [CITY, STATE].

10. Entire Agreement

This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior or contemporaneous communications and proposals, whether oral or written.

11. Amendments

This Agreement may be amended only by a written instrument signed by both parties.

12. Notices

All notices under this Agreement shall be in writing and shall be deemed to have been duly given when delivered personally, sent by certified mail, return receipt requested, or sent by overnight courier, to the addresses set forth above.

13. Force Majeure

Neither party shall be liable for any failure to perform its obligations under this Agreement due to causes beyond its reasonable control, including but not limited to acts of God, war, terrorism, labor disputes, and governmental regulations.

14. Assignment

Neither party may assign this Agreement without the prior written consent of the other party.

15. Waiver

No waiver of any provision of this Agreement shall be effective unless in writing and signed by the party against whom the waiver is sought to be enforced.

16. Counterparts

This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first written above.

_________________________

[BRAND A NAME]

By: [NAME]

Title: [TITLE]