How To Advertise Small Business
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How To Advertise Small Business
As a small business owner, I’ve spent years looking for new and authentic ways to bring what I have to offer to people who need it.
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I’ve tried many small business marketing ideas and learned from countless mistakes. What I’ve found is that you don’t have to spend a lot of money to have a successful marketing strategy.
There are many free and inexpensive ways to market your small business. It’s important to try different ones to see what works best for you.
When you think of digital marketing, you probably think of running paid ads on Google or Facebook. But when you change the way you think about online advertising, you’ll find that there are countless ways to market your services online.
As a digital marketer puts it, online marketing is a customer value journey focused on building strategic relationships with new prospects and converting them into loyal, repeat customers. Digital marketing is all about finding ways to genuinely connect with and help people online.
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One of the best ways to help people is to answer their questions, and nowhere do people ask more than Google.
Think about what you sell and what questions your ideal customer will have when searching for your product. You can start a blog and write articles to solve these problems while gaining the respect and trust of your readers.
As with any free marketing tool, tons of people try to implement this strategy. So learn some Search Engine Optimization (SEO) strategies to stand out in search results.
SEO is not as scary as it seems. This involves looking at the question you’re answering, getting inside the head of the person asking it, and providing as much useful information as possible to answer the question.
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The key to building trust on social media is providing authentic content and presenting it consistently. If your content is only advertising or you only post when selling, potential customers won’t trust or track you, and the platform’s algorithm may hide your content. This may prevent you from reaching your current subscribers as well.
Instead, choose a social media platform to invest your time and post educational, interesting, or entertaining content in addition to promotional content. Knowing where your customers spend their time is important.
For example, Instagram and Facebook are currently the most trafficked platforms in the US, and Instagram has more users under the age of 30, while Facebook users have a higher average income.
Some small business marketing ideas for social media include posting product comparisons to highlight your product’s uniqueness, sharing an inspirational quote your ideal customer will love, or a meme that explains the problem your product is trying to solve. You can use direct messages to connect with your followers, like Zack Candy founder and CEO Mary Koo.
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“When I get a new follower on my @sockcandyofficial IG account, I send them a DM thanking them for subscribing to Sock Candy and offering a welcome discount code on their first order. It worked well for me and made a lot of difference,” Cui said.
You can be as creative as you want with your social media content. Remember, the more creative you are, the more interested your audience will be. And it will give you more profit.
94 percent of US users between the ages of 18 and 44 visit YouTube at least once a month, making it a great place to connect with consumers.
YouTube is owned by Google, so you can take many of the SEO principles you use for written content and apply them to your videos.
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If your ideal client has questions that can be easily answered through a presentation or other visual, YouTube is the best platform for that. You can reuse YouTube videos on your favorite social media site and embed them in your blog posts.
Don’t stop posting your videos. Don’t forget to include links in the video description or links to your products or services. Link to other YouTube videos to continue engaging with your audience. Once you build a following on the platform, you can earn money through ads and sponsorships on YouTube.
Self-publishing a book on Amazon is a great way to establish yourself as an authority in your field and get in front of people who are ready to buy to solve their problem.
Writing and publishing a professional-looking eBook is relatively cheap and affordable. Remember to use the book as a way to teach the solution to the problem and wait until the end to state your business as a way to more effectively reach the solution.
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The best low-cost marketing ideas for small business owners allow you to communicate directly with potential customers. So does answering questions in forums and Facebook groups.
When answering a question in a forum or group, be helpful first and pitch your business second. If you have an online course and have a question about teaching, don’t reply with a link to your course. Answer the questions asked in the lesson. Then, after talking to the person who asked the question, give yourself a course that covers it in more depth.
This helps build trust and confidence within the team, and as a result, people are more likely to buy your products.
An email list is the backbone of many successful online businesses. While every other platform restricts access to its users, you’ll always keep your email list and take it with you wherever you go, whether you change your business name or set up a new website.
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One of the easiest ways to collect email addresses is to offer a free digital product, such as a hit sheet, PDF guide, or template. You can use your blog, social media account, e-book or a simple landing page to offer a digital service. Use a service like Constant Contact or ConvertKit to get your product and send it to your email address.
Once you’ve collected their email address, follow up weekly with valuable and important resources to build trust.
Facebook groups are a great place to build a community of people with similar interests or problems to solve. Creating your own group can bring you clients and position you as an expert on what the group is all about.
Jacob Bouvier runs a boudoir photography studio. Its Facebook group has garnered more customers than any other channel. He says it’s because they get to know him as a person before they decide to become a customer.
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“Nine out of ten of the things I post are about body acceptance, self-love and being your authentic self, but not directly related to my photography. 1/10th of the content is related to my photography,” Bouvier said.
Creating a group takes time, but you can speed up the process by using Facebook’s post scheduling feature and responding to each member by posting relevant questions and engagement opportunities each day. It helps them feel like they are part of the community and that you really care about them.
One of the most popular and effective small business marketing strategies for online businesses is to teach a free online class or seminar. You can help your ideal customer solve a problem in an hour or less. This can be as simple as turning a blog post or video into slides, presenting it, and answering questions at the end.
You can easily do this by going live on Facebook, Instagram or YouTube. If you want something more personal, Zoom lets you host free 45-minute classes for up to 100 people.
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Challenges are a great way to get your offline business online. A personal trainer can run a fitness challenge, a cleaning service can do a 7-day cleaning challenge, or a pet sitter can run a sit and stay challenge for people with hyperactive dogs. Anything that moves a potential customer from being aware of a problem to knowing they need help solving it.
Send your invitation via Facebook group or email. Can work anywhere from 5
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